"Without accurate times, you're as blind as a bat"
Why the web design agency MEDIENPRODUKTION relies on automatic time tracking – Interview with Owner Nikos Karapanagiotidis
Hi Nikos. What is your company MEDIENPRODUKTION specialized in?
Nikos: We are a web design agency based in the Stuttgart area, we create websites with focus on the client's goals. That is besides generating leads and sales, optimizing proposal and appointment requests like doctors and lawyers need. We try to do all this with as little technical jargon as possible.
Why are accurate times important to you?
Nikos: There are exactly 3 reasons: To calculate projects more accurately, to monitor projects better and of course for accurate billing.
If time tracking is not accurate, you are acting on perceived values in these areas.
In short, without accurate time recording, you are blind as a bat.
What problem did you have with time tracking?
Nikos: We had a few tools in use before that. Horrible integrations in project administrations that were simply not user-friendly. Tools that are not easy to use are also not popular. In time recording, this results in inaccurate times. Then there is the human factor. People forget, are distracted by e-mails, phone calls or colleagues. When things get hectic, at best you notice at the end of the day that the stopwatch is still running. Sometimes, however, not until the next day ...