"Manual time tracking simply doesn't work"
Why the brand identity agency trumedia relies on automatic time tracking - Interview with CEO Marco Trutter
Hi Marco. What is your job - and what does trumedia specialize in?
Marco: As CEO and founder of trumedia, an international and leading brand identity agency in the Bavarian-Swabian region, I am primarily concerned with the strategic direction and positioning of the agency as well as with vision development and conceptual planning of client projects.
Our core expertise lies in successful brand management and development for global corporations, medium-sized companies, but also promising start-ups. From conception to market research to campaigns, we play the entire repertoire of brand building - cross-media, cross-industry, B2B and B2C.
Why are exact times important to you?
Marco: First and foremost from a business perspective. Most of our projects are significantly more complex than in other agencies, so it is necessary to carry out appropriate controlling measures. Ultimately, we want to know how effectively we are using our capacities or how profitably we are working.
What problem did you have with time tracking?
Marco: The biggest problem was the consistent recording of project times and the associated answer to the question of how much time the employees actually need for which tasks. We wanted the whole thing to be estimated not just by gut feeling. Manual time tracking is time-consuming, involves immense inaccuracies and simply doesn't work overall.