Hi Kristoffer. What is your job at Distancify — and what kind of company are you?
Kristoffer: I’m the CTO and co-founder of Distancify, a digital agency specialized in eCommerce solutions.
Why is accurate time tracking important for your business?
Kristoffer: Our business model differs slightly from that of our peers because we generally don’t charge hours. By breaking down projects into small pieces and estimating them accurately, we’re allowing the customers to pick and choose which features they want. Since the estimations serve as a fixed price per feature, there’s very little financial risk for customers. However, this poses a problem for us because we need to follow up on our costs. This is where time tracking is crucial.
As a team, we care a lot about efficiency, and we are always looking for ways to improve ourselves. Being able to see what we’re spending time on helps us a lot in this area.
What problem did you have with time tracking?
Kristoffer: Since we don’t strictly need to log times to put food on the table, it’s an easy thing to miss or “shortcut” out of.
Many time trackers are built on the idea that you need to start/stop a stopwatch, or simply remember how much time you’ve spent on a task. I think we’ve all been in a situation before, where we were reviewing timesheets only to find records of working on a single task for 24 hours because we forgot to press the stopwatch.
In my job as CTO, I very often get interrupted during work as well, which just amplifies the start/stop issues of conventional timers.