"Too often it is forgotten to write down times"

Why the marketing and advertising agency neue kommunikation relies on automatic time recording - Interview with Managing Director Hermann Hacker

Hi Hermann. What is your job at neue kommunikation - and what kind of company are you?

Hermann: I am the owner, managing director and head of creation and new business. nk neue kommunikation GmbH specializes in b2b communication with a 3-level distribution channel. We are active in the areas of building, living, housing and in the area of boutique law firms with 100 or more employees.

Why are exact times important to you?

Hermann: We calculate resources and costs on a project basis, so it is important to record every task, no matter how small. This allows the calculation to be checked retrospectively and any adjustments to be made in the process.

What problem did you have with time tracking?

Hermann: The time recording in Troi is too cumbersome, they have recently added a clock to run with, but with our project managers the day is so defragmented that it doesn't help. Too often it is forgotten to write down times and the share of non-calculable hours has risen dangerously in relation to the gross profit.

Hermann Hacker, Managing Director, neuekommunikation.biz
If you want to significantly increase your billable hours and your controlling per project and per customer, then use timeBro
Hermann Hacker, Managing Director, neuekommunikation.biz

How was timeBro able to solve the problem?

Hermann: We have provided 3 colleagues (including myself) with timeBro to test how much it helps. We have not yet made an evaluation, but the colleagues report that they record more than usual.

What doubts did you have before trying timeBro?

Hermann: Oh no, another tool that promises to help, but in the end is only an isolated solution. Thank God that wasn't the case 😊.
But the cost per user is still pretty hefty, so we'll probably never be able to use it for all employees. Group pricing would be nice here.

If a friend asked you why they should try timeBro - what would you tell them?

Hermann: "If you want to significantly increase your billable hours and your controlling per project and per customer, then use timeBro."

No sign up required – just click through the demo
Hermann Hacker, Managing Director, neuekommunikation.biz
We didn't want a tool that was again just an isolated solution. Thank God that wasn't the case.
Hermann Hacker, Managing Director, neuekommunikation.biz

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