Hi Jim. What is your profession – and what kind of company is Rare Bird?
Jim: I'm the Co-Founder and CEO of Rare Bird, a digital marketing firm specializing in helping businesses achieve a positive return on their marketing investment.
Why is accurate time tracking important for your business?
Jim: Our time is the lifeblood of our business. Accurate tracking is the most critical aspect for us to manage.
What problem did you have with time tracking?
Jim: In my experience, if you track your time actively, meaning immediately and as you go, you can achieve exceptional levels of accuracy. The problem for most people is that they're not very good at doing this.
The longer the gap between what you do and when you record the time, the greater the gap. It's a fundamental issue with the way most people's brains work. If you can close that gap, you can dramatically improve the health of the business.