Hi Liz. What is your profession – and what kind of company is Widgets & Stone?
Liz: Graphic Design - Widgets & Stone uses design to build brands, products, user experiences, environments, and places. Our work ranges from logos and branding to online experiences including website design, email and social.
Why is accurate time tracking important for your business?
Liz: At Widgets, no client ever gets the "B Team" — we have our whole team interacting and brainstorming on every project, and you can see that collaboration in the quality of our work. This however makes time-tracking a lot more complicated. We are also deeply committed to being transparent with our clients. We don't just want to deliver good design to our clients, but also be efficient and clear with their budgets. Being able to both accurately estimate new jobs (based on past ones) as well as precisely track time within current projects is key to our business's success.
What problem did you have with time tracking?
Liz: As a creative director, I often jump between projects in 20-minute intervals — this made time tracking a part-time job. If I wasn't sure how much time was spent, I would often just not log the time.